Certified 360 Digital Marketer
This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practices and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling participants to leave with solid hands‐on knowledge that they can implement immediately to their companies..
It provides a detailed understanding of Digital Marketing concepts, strategies, and implementation, including building a website, website marketing, email and Search Engine Optimization (SEO) campaigns, Adword campaigns and integrating digital marketing with traditional marketing.
Course modules include:
- Introduction to Digital Marketing
- Planning a Digital Marketing Campaign
- Search Engine Marketing & Search Engine Optimization Essentials
- Social Media Marketing & Online Reputation Management Essentials
- Display Advertising Essentials
- Email Marketing & Automation Essentials
- Content Marketing Essentials
- Mobile Marketing Essentials
- Web Design, CX & UX Essentials
- Digital & Web Analytics Essentials
- Conversion Rate Optimization Essentials
- Customer Lifecycle
- Planning & Implementing Your Digital Strategy
360 Digital Marketing
“The importance of digital marketing – already crucial for small firms that have seen traditional marketing bring ever weaker returns on investment – will be even greater during and after the Covid 19 crisis”
This course provides a detailed understanding of Digital Marketing concepts, strategies, and implementation, including building a website, website marketing, email and Search Engine Optimization (SEO) campaigns, Adword campaigns and integrating digital marketing with traditional marketing.
1 Britten, C. (2020, April 6), Why Will the COVID-19 Crisis Boost Digital Marketing in the Future? Retrieved from: https://digitalagencynetwork.com/why-will-the-covid-19-crisis-boost-digital-marketing-in-the-future/
This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practices and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling participants to leave with solid hands‐on knowledge that they can implement immediately to their companies.
Upon completing this workshop, participants should be able to:
- Understand and apply the 9 Key Channels Essential for 360 Digital Marketing, e.g. SEO & SEM, CRO, CX & UX
- Create an Online Presence (FB, Insta, Website)
- Utilize 3 Copywriting Techniques for Social Media
- Apply Outreach and Customer Relations Management using automated emails and mobile channels.
- Conduct Online Public Relations Management for Exposure & Engagement
- Improve Customer Experience & User Experience Optimization using 3 Tested Methods.
- Digitally Market their brand / business successfully
